OUR PRODUCT STRATEGY
TESTED BY RESIDENT DOGS.
PROVEN ON THE STREETS & TRAILS.
As we laid the plans for what would become Mission Pets™, we sought to combine two of our favorite things: our beloved dogs, and the process of creating world-class products. We’re all product junkies, having been responsible for bringing thousands of products to market. Blankets to books. Human apparel to pet apparel. Accessories galore. We’ve been lucky enough to work on some very cool products over the past couple decades and we bring that expertise to the pet world.
Our resident dogs are our source of inspiration. Their unfiltered response to everything we make drives us to create new, thoughtful designs, and rethink old ones. Our pack of dogs tests our products on the streets and on the trail, and if they’re not tail-wagging happy, we take it back to the drawing board. We use only the finest materials, fabrics, and technologies—you won’t find any flimsy neon mesh here (ours is super breathable and long-lasting). And, of course, it all comes down to the feeling: If clipping on one of our leashes makes you and your pup want to dash, sprint, or bound, then we’re doing things right.
We offer a range of products for your pup separated into three distinct lines to serve all of life’s adventures:
Mission Wild: Urban-styled gear for the adventure-minded dog
Pup Crew Pro: High-performance gear for the highly active dog
Harry Barker: Upscale pet apparel with a conscience
Aptly named, this signature piece of hardware is the main anchor point between you and your dog. With a 360-degree swivel base that prevents twisted leashes and a carabiner-inspired clasp that shuts securely, this clip attaches easily to D-rings on your dog’s collar or harness. We used a premium, super durable zinc-alloy that won’t corrode, which means bad weather and the inevitable nicks & tears won’t wear down its polished looks over time.
We like to use our signature Bridge Clip whenever we need a strong connection point between two things, like a WILD PACK™ Base and Accessory. Featuring the same premium, super durable and corrosion-free zinc-alloy used in our Anchor Clip, this clip is even burlier by design to ensure a stay-put “bridge” between you and your dog. It’s typically fixed in place on our leashes to attach WILD PACK™ Accessories, but we also use it in our running belts on a movable strip for fuss-free, secure runs.
Found in our Mission Wild™leashes and collars, this durable fabric is tightly woven on a grid for maximum durability with a soft, comfortable feel. Inspired by the areas they’re named for, this fabric is casual and easygoing, but handles the impromptu Frisbee session with ease (and coffee downtime afterward).
Reflective Inter-Threaded Fabrics
With our urban-minded roots, reflective details play a huge part in our design process. Our signature fabrics include reflective threads woven throughout for a pop of visibility in low-light conditions. Plus, the textured fabric is tightly woven for durability, which means ruff & tumble play is par for the course.
Flex Knit™ Fabric
Our signature performance fabric for our Pup Crew Pro™ collection is made with an innovative material that boasts 360-degree flexible stretch and a soft mesh lining for maximum ventilation. Padded and cushy with a cool, sporty striated pattern, this fabric is fully breathable for all-day comfort—we’d call out that it’s wicking too, but considering dogs regulate their temp by panting, it’s more of a perk. You can find it in our Pup Crew Pro™ harnesses, with leashes, collars and accessories to match.