Open Positions - Director of Ecommerce

Director of Ecommerce: - Job Description and Responsibilities: 
The Director of Ecommerce is responsible for leading strategic development of consumer and brand experience, revenue and profit growth for Harry Barker and Mission Pets direct to consumer website. This role requires a proven track record in developing Ecommerce businesses through driving innovation in technology and user experience, employing effective traffic-driving tactics and campaigns, creating engaging on-site content and merchandising through cross functional collaboration. As a member of the management team, this role provides leadership and vision to both drive the business forward and provide an exceptional brand experience to our consumers. The Director of Ecommerce will partner with IT, customer service, and operations. 

The Director of Ecommerce reports to the Chief Executive Officer. 

  • Set vision and strategy for holistic and seamless brand discovery, shopping and purchase experience
  • Manage and drive improvements to Ecommerce P&L, including revenue, margin and expense improvement, and set budget for Ecommerce channel with the planning team
  • Drive strategy and execution of all performance marketing channels including search, paid social, remarketing, email and affiliates.
  • Determine UX/UI improvements through analytics and testing and work with platform design and development teams to ensure execution
  • Lead operational decision making and partner with leadership in customer service, distribution and logistics to drive performance and customer satisfaction throughout the sales cycle
  • Continue to grow omni-channel strategies for B2C and B2B, and execute plans ensuring appropriate platform and consumer experience strategies are in place
  • Discover, evaluate and recommend new ecommerce technologies to ensure delivery of value and KPIs
  • Establish detailed KPIs and metrics to track and report on performance of processes and programs and transform data into actionable insights and recommendations
  • Bring new ideas and innovative approaches to digital experiences to drive growth and conversion
  • Develops and update brand strategic plans for the web site based on the brand priorities, industry trends, concept-to-consumer, and customer insight. Drives achievement of ecommerce channel goals.
  • Develops annual, monthly Ecommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into Ecommerce performance
  • Stay abreast of current digital marketing trends, consumer insight, Ecommerce technology
  • Define long-term needs, functionality, features, etc., and digital experiences
  • Coordinates activities with IT/web development shared services for new features and functions. Represents the brand during scope work for new systems
  • Oversees email marketing programs, seasonal schedule, briefing process, and performance reporting for weekly, transactional, and triggered emails. Drives strategy for e-mail testing to increase consumer engagement
  • Oversees paid and display marketing efforts, including investment strategy, program performance, and testing
  • 5+ years experience in retail Ecommerce
  • Bachelor’s Degree required; business, marketing or related field preferred
  • Subject matter expertise in web production, site operations, UI/UX, features and functionalities, site merchandising and content and digital marketing strategy, digital marketing tactics
  • Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external
  • Demonstrable and impressive track record of achievement in: revenue growth, management of budgets, developing relationships with cross functional teams and third party vendors
  • Strong management of P&L
  • Strong communication and leadership skills
  • Strong analytical and organizational skills 


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